Help finishing a major running film

After 3 weeks, our Kickstarter campaign for 3100: RUN AND BECOME has almost reached its $75k goal. 6 days left, the people already pledged a total of 71,833 $. We spent 2 years documenting some of the most amazing tales of transcendence. And somehow, all of these stories that explore the spirituality of running merge into one incredible narrative. This is a first-of-its-kind documentary spanning the Self-Transcendence 3100 Miler, the Navajo, Bushmen and Japanese Marathon Monks. Runners will love the movie but I think non-runners will too. In today’s extraordinarily polarized environment, our film can help viewers reconnect with their essential humanity – what our relationship is to our bodies and to Nature. Go to our Kickstarter page for support and share this link on your social media account:

Sanjay Rawal, producer, New York

B Corps: Purpose beyond maximizing profits

B Corporations are taking center stage as the future of what sustainable, thriving companies can look like. Standing for “beneficial,” B Corporations (or B Corps) have high levels of social and environmental engagement, transparent practices, and legal accountability. They meet certain legal and performance requirements set up by B Lab, a global nonprofit organization.

Currently over 2,000 in number, companies such as Warby Parker, Cabot Creamery, and Patagonia have all taken the steps to become B Corps, and with good reason. A Harvard Business Review article stated that, “identifying as a B Corporation is a way to publicly claim an identity as an organization interested in both shareholder and stakeholder success.” The Sierra Club named it one of the most trustworthy “eco logos” on the market. As customers become more interested in sustainability and the sourcing of the products they buy, becoming a B Corp shows that a company’s social and environmental commitments are authentic.

B Corps are audited and certified, and the process to become a B Corp is rigorous. B Lab employs a 200-point scoring system to measure several aspects of a company, including its impact on employees through compensation, benefits and safety; impact on consumers, such as whether the product/service promotes a public benefit or targets underserved populations; accountability, including governance and customer engagement; and community, which examines whether the company uses locally-sourced materials and whether or not they give back to the communities they operate in through donations or service projects.

Further proof of the momentum B Corps are creating is ICIC’s Inner City 100 list, which has seen an increase in B Corps over the last several years and featured six in 2016. Inner City 100 companies are ranked by their 5-year growth rate, and so, by definition, are exemplary models of business growth and success in America’s inner cities. Imajine That, one of the B Corps on the 2016 list, is an early education company that started in Lawrence, Massachusetts and came in at #45 on the list with a 282% five-year growth rate. Richmond, Virginia’s Impact Makers, #23 on the list with a 461% five-year growth rate, donates all of its profits to charity. Another winner, Raining Rose, was spotlighted in Fortune for its B Corp status, high levels of employee loyalty, and $38 million in sales. Gelfand Partners Architects, Oaklandish, and AE Works Ltd. have also achieved B Corp status and have collectively generated $20 million in revenue. The success of these companies proves business owners do not have to make a choice between profit and public benefit; B Corps can operate sustainably, treat employees fairly, and remain transparent to the public while still experiencing rapid growth and healthy sales.

Earlier this year, B Lab announced that Laureate Education, a Certified B Corp, became the first benefit corporation to complete an Initial Public Offering. Laureate’s IPO shows that investors are becoming more aware of where they’re putting their money, and that they’re willing to invest in a company that eschews a traditional corporate model in favor of one that represents all stakeholders. The B Corp model provides a way for companies to have purpose beyond maximizing profits, which provides inner city companies another outlet to give back to the communities where they grow. As shown by the Inner City 100 winners, investing in employees, practices, and people can drive sustained growth. The financial success of businesses like Imajine that, Oaklandish, and Raining Rose, plus the newly-public Laureate Education, proves that investing in values upheld by B Corps will pay dividends for all.

SOURCE: Dreamteam,

Deluxe ice cream in Reykjavik


Joylato is a perhaps one of the most interesting ice cream shops in Reykjavik. The ice cream is frozen with liquid nitrogen, everything is organic or locally sourced and almost everything sold is also available vegan. There are no additives, no corn syrup or refined sugar and no binding agents. It’s pretty much as healthy as ice cream can get. Joylato is located both on Njálsgata 1, central Reykajvik, and on Laufbrekka 30, Kópavogur. The staff at Joylato makes just about everything from scratch, or as much as they can. The flavourings for the ice cream, the vegan base (from coconut, cashews or other). The dairy comes straight from a farm in West Iceland.

The ice cream is blended and frozen to order. There are seven flavourings, in addition there’s a special that changes every week (one in winter, two – three in summer). The ice cream shop is completely gluten free. There’s a wafer that comes with the ice cream, which is gluten free, you can also get gluten free waffles. It’s a nice place to come and sit down for a cup of something warm if you’re not in the mood for ice cream. There’s latte, tea, cocoa (which is available dairy free made from their own nut milk), and more.

Faces of spiritual leaders decorate Joylato

Joylato is owned and run by Pranava Rúnar Gígja and is inspired by the ideals of spiritual leader Sri Chinmoy. Pictures of him and other spiritual leaders decorate the shop. According to Rúnar Sri Chinmoy spoke highly of ice cream and said that it brought out happiness in people, along with childlike joy. Rúnar has been meditating and following the ideals of Sri Chinmoy since 2003 and is very fascinated by him, but first got the idea to open Joylato while participating in the Sri Chinmoy Oneness-Home Peace Run in Australia in 2009. The idea evolved over the years and according to Rúnar, much of his inspiration comes through meditation. “The ideas just come to me when I meditate.” Rúnar also runs health store Mamma veit best (Mom knows best), health is something he has been interested in for a long time. “This has nothing to do with life expectancy, it’s about feeling better and aging better. Being able to do sports longer and better. To think better, have a better life. The ice cream that we serve is just food, healthy food with no additives and nothing bad for you.”

Meditation and healthy living go hand in hand

“If you meditate, healthy living follows. Weather it is the external and internal. As soon as you look inside, you see what is good for you. It‘s common for people who start meditating to eat healthier to feel better. When you are conscious of yourself, you don‘t want to put anything in your body that make you any less conscious.” Despite the amount of work and expensive ingredients, the price of the ice cream at Joylato is very reasonable. “This isn‘t something you get rich doing, but I like it. I don‘t want the ice cream to be very expensive, even though the raw materials and the liquid nitrogen aren‘t cheap. I just work harder myself. It‘s fun, and it‘s a part of my spiritual life.”