Nandana and I are really excited about opening a Raw food enterprise in Auckland (New Zealand), it is her brain child as she has been in the Raw food world for quite a few years now and has inspired many others to eat Raw etc… There are many aspects to the enterprise, the main feature is Raw food prepared, packaged and labeled to be wholesaled and distributed through Health food stores and supermarkets. Basically any processed conventional foods found on supermarket shelves can be prepared in a Raw way, so the potential is unlimited for variation of products which can be prepared. From Breakfast foods to desserts, meals on the run, athletic performance nutrition, snacks, beverages, superfoods, nuts, seeds, herbs etc. Raw food is always alive, Fresh, full of vitality and gourmet. The final inspiration came from running the 3100 mile race on a raw vegan diet as it proved the potential and healing/recovery from such a refined diet was possible. My energy levels were high and constant not suffering from effects from sugar spikes and fatigue from over stimulation.
As a side line to the wholesale network we will have our products on our shelves available for purchase (retail) on-site as well as a cafe’ aspect serving Raw food and we’ll cheat with coffee (specialty coffee) as it’s such a commercial draw card in New Zealand. We also have a consultation room for nutritionists and naturopaths etc and we will be hosting a running club/races from the premise also. The venue can be used for seminars talks, health food programs and pot luck dinners for the Raw food community. The name Aotearaw comes from “Aotearoa” which is the native Maori name of New Zealand meaning “The Land of the long white cloud”. Kiwis are very patriotic people and proud of their homeland so from a commercial marketing standpoint it’s a strong name to bounce off. We changed the roa at the end of the name to Raw for obvious reasons.
We hope to have the kitchen side of the cafe open for wholesale business within the next week or so and then the cafe should follow in the next 4 – 6 weeks. 🙂 Its fun and inspiring 🙂 we are really trying to link Athletic performance nutrition and high levels of health with gourmet deliciously prepared foods. -Dharbhasana